Intention and suitable call-to-action elements Enter (CTAs).the following intentions of a search query: Transactional : Requests that show that the user wants to carry out a transaction, e.g. B. buy something. Information-oriented: Queries that show that the user is looking for specific information, e.g. B. instructions. Navigation-oriented: Queries that show that the searcher wants to get to a specific page or provider.
Tip 3: Create content that is easy to consume Use short, possibly keyword-like sentences in your description to inform the users. These can also be separated by special characters. Phone Number List This will make you stand out from the competition and become an eye-catcher. To enable the user to quickly absorb your content, use the W-questions : What does your company sell? Why should your potential customer buy from you? What products does your company offer? Tip 4: Be convincing It is important not only to attract attention visually, but also to make the content as interesting as possible to those searching.
Therefore, use your USP, i.e. your unique selling point, as a convincing argument. However, make sure that only make truthful statements. Your title should also be as appealing as possible and encourage people to click, but never make false promises. Otherwise, this will have a negative impact on trust in your company and will greatly increase the bounce rate , - which in turn will be punished with a poor ranking. Tip 5: Pay attention to the number of characters The first step has been taken: you have thought intensively about an ideal description and an attention-grabbing title.
Tip 3: Create content that is easy to consume Use short, possibly keyword-like sentences in your description to inform the users. These can also be separated by special characters. Phone Number List This will make you stand out from the competition and become an eye-catcher. To enable the user to quickly absorb your content, use the W-questions : What does your company sell? Why should your potential customer buy from you? What products does your company offer? Tip 4: Be convincing It is important not only to attract attention visually, but also to make the content as interesting as possible to those searching.
Therefore, use your USP, i.e. your unique selling point, as a convincing argument. However, make sure that only make truthful statements. Your title should also be as appealing as possible and encourage people to click, but never make false promises. Otherwise, this will have a negative impact on trust in your company and will greatly increase the bounce rate , - which in turn will be punished with a poor ranking. Tip 5: Pay attention to the number of characters The first step has been taken: you have thought intensively about an ideal description and an attention-grabbing title.
